OMEGA’s own mission began in 1848. For 170 years, the prestigious Swiss watchmaker has delivered renowned products that have become synonymous with excellence, innovation and precision.
With an adventurous spirit, OMEGA has also been defined by its pioneering explorations, demonstrated by conquests of the oceans' depths and space. In fact, since 1965, the OMEGA Speedmaster has been a part of each of NASA's piloted missions including all six moon landings.
As well as this, no brand is more actively involved in sports timekeeping. In addition to partnerships in golf, sailing, athletics and swimming, OMEGA has served as the Official Timekeeper at 28 Olympic Games.
With such a special and varied history, OMEGA is now worn by some of today’s most famous names in film, sport, fashion and exploration. And of course, perhaps the most iconic person to wear the brand’s watches is James Bond.
OMEGA has been worn on the wrist of James Bond since GoldenEye in 1995. On every dangerous adventure since then, the spy and his watch have been inseparable.
It was Lindy Hemming, the costume designer who worked on all the Bond films between GoldenEye in 1995 and Casino Royale in 2006, who proposed that 007 should wear an OMEGA. Talking about her choice of the Seamaster, she said, “I was convinced that Commander Bond, a naval man, a diver, and a discreet gentleman of the world would wear this watch as opposed to the one everyone expected me to use.”
Hemming was quite right in linking OMEGA with the British Royal Navy. During the early days of the Second World War, OMEGA delivered more than 110,000 pilots’, navigators’ and soldiers’ watches to Great Britain’s MoD. In fact, more than 50% of all of Switzerland’s watch deliveries to the United Kingdom during the war came from one company, OMEGA, with all other brands sharing the remaining 50%.
It is entirely plausible then, if Commander James Bond was a real character, he would most probably have been issued with an OMEGA watch. A suitably iconic timepiece for the world’s favourite spy.